Everything has changed. The way we shop has obviously changed. The way we entertain ourselves and interact with others has changed. We no longer have to be slaves of what the big machine dictates. We don't need to put up with whatever "next big thing" they choose to spoon-feed, shove down our throats, or otherwise foist upon us.
In his enlightening and highly recommended book, Buying In, author Rob walker has this to say:
"The mass market - indeed, massness itself - is dead. No longer must we accept the stultifying, homogenized monoculture of decades past, as niche expression is made available to us at last. Companies must, as more than one guru has put it, provide personalization."
Powered by ScribeFire.